DREAM’ing in the year of the Fiery Rooster

 

“Determination, Resilience, Encapsulation, Ambition and Motivation” – J. Lyons

The rooster symbolises traits associated with the bird such as ambition, pride, a desire to be admired, punctuality, courage, and passion. Roosters have been used for millennia across all cultures to announce the dawn and to awaken those sleeping. Red is the passion that heats us all, no matter the clothes we wear nor the country we live, nor the colours we see. Red is universal – a colour of love and passion and our fire within.

We each play a role as transcultural creators during the year of the Fiery Rooster. We are the DREAM – taking the lead in shaking up the world to the importance of cross-cultural awareness and for the well-being of us as a whole. As we embrace this New Year, we should feel encouraged to heal any divisions with DREAM’ing – and remind the world of our shared humanity.


FSHIFT_DREAMING 10 FSHIFT_DREAMING 7 FSHIFT_DREAMING 1 FSHIFT_DREAMING 4 FSHIFT_DREAMING 6 FSHIFT_DREAMING 11 FSHIFT_DREAMING 9 FSHIFT_DREAMING 2 FSHIFT_DREAMING 5 FSHIFT_DREAMING 8 FSHIFT_DREAMING 3


Designers
Jenevieve Lyons @ ImprintZA

Creative Director
Adrenus Craton @ NYC HOUSE Studio in association with London HOUSE Studio www.londonhousestudio.com

Written by
Adrenus Craton

Styling
Donatella Pia @ One League

Photographer
Micha Serraf

Model
Ekow Barnes @ Novelmodels Elite

Assistant
Karen Kawalie + Kreative Kollisions Inc

Location: Castle of Good Hope, Cape Town, South African National Gallery