MAX.TAN SPRING / SUMMER 2017

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Understanding the fundamental of androgyny is vital as it differs from the society’s idea of beauty in women.
There is a subtle realisation that the inner aspect of oneself is a mixture of the dichotomy of traits stereotypically associated with man and women.
To say that all women are passive and all men are aggressive is an ambiguous statement.
While tendencies may exist, it is safe to say we all belong to somewhere in between.
Spring/Summer 17 explores on breaking gender boundaries with femininity intact.
Corsetry laces are used to shape the torso in a masculine manner. Tailored pants are slashed to allow it to fall in a feminine manner. This constant coalescence of details from the women and silhouette from the men creates an amicable contrasted outcome, allowing them to meet at a universal point.
Androgyny is more than just boys in frocks and girls in suits, it is an attitude that goes beyond the unspoken rules of gender.

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ABOUT THE BRAND
Serious but never severe, minimal but never simple, fragile but never weak.
Experiments with quirk cuts and expanding on extremely simple ideas define the max.tan language. Maximizing on minimalistic ideas, the collections evoke a serene universe nuanced with a rebellious spirit. Masculinity and femininity are crafted into each collection. Infused with a touch of contemporary art.
These factors form the underlying DNA of MAX.TAN.

The label advocates an alternative and quiet fashion lifestyle; a free spirit who dresses to please no one but herself.

The debut collection Spring Summer 2010 Ready to Wear collection was listed as the top ten Spring Summer 2010 collection from premier trend reporting and forecasting website stylesight.com.

The striking DNA has put MAX.TAN in the forefront as one of Asia’s rising avant-garde designers. The brand has showcased at Amsterdam Fashion Week (Cutting Edge Platform Show), emerged Silver award winner at the China Fashion creation contest in 2010 and more recently, showcased it’s Spring
Summer 2016 collection at Vogue Italia’s inaugural edition of Who is on Next? Dubai.

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ABOUT THE DESIGNER
After graduating in 2006 at the top of his school in Fashion Design from the Nanyang Academy of Fine Arts, Max went on to show his first collection at the Singapore Fashion Week in 2007 and was awarded the second runner-up position at the Singapore Fashion Designers Content. With the recognition that he received from the competition, Max started his own label max.tan and continued to create one-off pieces and capsule collections to meet the increasing demand for his designs.

The label made its debut with the full-fledged S/S 2010 “Pressed” collection at PARCO next NEXT, a fashion design incubator project jointly created by Parco Singapore department store and the Textile & Fashion Federation (TaFf). Today, max.tan is stocked in key retail outlets throughout Singapore, as well as making its first inroads in the international retail scene.
max.tan was invited to showcase at Modefabriek in Amsterdam in 2010 and was the first Asian-based label ever to do so. The A/W 2010-11 collection, which debuted in Amsterdam, was subsequently featured by Vogue Paris online and went on to win second place at the China Fashion Creation Contest 2010.

His following S/S 2011 collection was picked up by Vogue Nippon and Surface Asia calls max.tan one of the hottest new names to look out for in fashion.
Apart from designing for his label, Max also lectures at the Nanyang Academy of Fine Arts in Singapore. He also enjoys exploring new places, incorporating the new experiences and the people he meets into his ever-evolving creations.

Uncover the brand’s universe, visit www.max-tan.com.
Instagram // @maxtanstudio #maxtan
Facebook // www.facebook.com/maxtansingapore

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